Fans will have the opportunity to earn credits that can be redeemed within the app for rewards including K-State Super Store gift cards and other K-State branded merchandise, complimentary game tickets, unique experiences and other items.
"As we continue to seek opportunities to improve upon The Best Fan Experience in the Big 12, it is important to reward loyalty shown by our great fans, and to also engage with K-Staters by leveraging technology like their mobile devices and our full-stadium wi-fi network," shared Scott Garrett, K-State Executive Associate Athletics Director/External Operations. "We look forward to launching this pilot program with Learfield and the K-State Super Store and implementing a growth plan to include a robust menu of point-earning opportunities and redemption rewards moving forward."
Once a fan's ticket has been scanned at the gate, they may scan their ticket barcode within the Powercat Perks app to be rewarded with anywhere from 10 to 50 points, depending on the event. Fans registered on the app and who utilize mobile tickets will see attendance points automatically added to their Powercat Perks profile within 24 hours of a contest they have attended. Concessions purchases throughout the stadium will be rewarded with a scannable QR code, while fans making purchases at any of the K-State Super Store locations within Bill SnyderFamily Stadium, Bramlage Coliseum and other venues, as well as the K-State Super Store location on McCall Road in Manhattan, can scan a barcode from their receipt to earn 1 point per dollar spent.
"The K-State Super Store team is excited about another year of partnership with K-State Athletics including collaborating on the launch of the new Powercat Perks program," said Kyra Dreiling, K-State Super Store Director of Retail Operations. "The program will be a great addition to our mission of providing fan's the ultimate experience by rewarding fans with prizes earned from every purchase."
Powercat Perks was developed in partnership with customer data and engagement platform SessionM, which fuels loyalty programs for some of the world's most innovative enterprise brands. By leveraging behavioral and transactional data in real time, SessionM enables K-State Athletics to deliver personalized experiences and incentives based on individuals' unique characteristics. The Powercat Perks program will allow K-State and its partners to deploy special bonus point opportunities for attending special events, purchasing specific items on game days, entering keywords displayed on the videoboard or in radio broadcasts, or visiting sponsored locations throughout the year.
"This has been an amazing developmental journey with K-State and many thanks to them in coordinating all the various vendors and departments required to create this robust mobile app," says Ben Emmons, vice president of marketing at Learfield Licensing Partners. "Their success and full adoption as the first pilot program for this platform will make them the leader in loyalty marketing in college and the benchmark as we scale the solution to other college campuses."
Powercat Perks, developed by Session M, is now available for free download in the Apple and Google Play app stores. For more information, fans are encouraged to visit https://powercatperks.kstatesports.com.